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Component 1 - Basic Tools

Does Your Marketing Match Your Image?

Everyday, most people receive a barrage of public relations and marketing materials. Think for a moment about what you receive in the mail in any given week or on any given day. What makes you look at something more closely? What is it about an advertisement or brochure that attracts your attention? Is it the color? The pictures? A catchy slogan? Advertising firms expend major efforts and monies on identifying what appeals to their target market. In fact, a business's success generally depends on that business's public relations and marketing skills.

Do you disagree? Take a few moments to look at the following slogans. Do you recognize the product? See if you can guess the product that goes along with the famous slogan. When you think you have named them all, move your mouse over each slogan to see the correct product.