Where to Begin?
Effective communication is the most important component of any marketing/public relations program. However, to get you started, you may wish to read the following basic steps for success. Take a few minutes to review each step and the different questions asked. You will use these strategies throughout the training.
Step #1 Uncover the Issues
- What are the facts? (enrollment numbers, success stories)
- What are the issues? (family literacy, returning to school, obtaining a high school diploma/GED)
- What opportunities exist? (media resources, individuals with good interpersonal skills)
- What challenges exist? (limited budget, lack of time)
- What are the organization's goals? (mission statement, communication layers)
- How do the different audiences or customers feel about the organization? (supportive, indifferent)
Think for a moment about some of the challenges that your organization faces. Click the radio below and open, print and complete Project 2.
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Time for
an Activity!
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This web-based training program
was developed by the State of Florida Adult Basic Education Committee
of the Practitioners' Task Force, through an Adult Education State
Leadership Grant from the Florida Department of Education, Division
of Community Colleges and Workforce Education.
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