Step #2 Identify Relevant Audiences
Who is the target audience? (employees, community members, media, business, future or current students)
If you were developing a marketing
plan for your organization, who would be your primary audience? Click
on the radio below and open, print and complete project 3.
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Time for
an Activity!
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Step #3 Select Methods or Tools
What will you use? (brochures, newsletters, press releases, flyers)
Step #4 Monitor Feedback
How will you measure your success? (increased program enrollment, special event attendance)
This web-based training program
was developed by the State of Florida Adult Basic Education Committee
of the Practitioners' Task Force, through an Adult Education State
Leadership Grant from the Florida Department of Education, Division
of Community Colleges and Workforce Education.
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