Component 3 - Student Recruitment
One of the most important forms of marketing or public relations that you are responsible for is the recruitment of students. Your students do not have to attend your program. Unlike the K-12 system, attendance at an adult education program is voluntary. This means that you will need to invest time and effort in not only retaining students who currently attend your program, but also in recruiting new students.
Think for a moment about how your center recruits new students. Click on the radio below to open and print recruitment ideas for your program. Place the information in your marketing folder. You may need it for your final project.
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Time for
an Activity!
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Did you include all of the items on the list? Did you have additional ideas that you have found to be effective recruiting tools? Post your ideas about effective recruitment to the bulletin board.
This web-based training program
was developed by the State of Florida Adult Basic Education Committee
of the Practitioners' Task Force, through an Adult Education State
Leadership Grant from the Florida Department of Education, Division
of Community Colleges and Workforce Education.
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