What is time or space purchased to display a message?

1.   ?    Advertising
2.   ?    Internal communication
3.   ?    External communication
4.   ?    Marketing

Groups considered most important for a communication effort are called:

1.   ?    Internal audiences
2.   ?    External audiences
3.   ?    Targeted audiences
4.   ?    Mass audiences

A media kit generally includes:

1.   ?    A fact sheet and organizational information
2.   ?    Newsletters, brochures, posters, and flyers
3.   ?    Press releases
4.   ?    All of the above

An effective logo should:

1.   ?    Be simple and use a minimum of color
2.   ?    Reflect the nature of the business
3.   ?    Not use bars or lines
4.   ?    Be used only on formal documents

When developing a marketing piece, which of the following fonts would be best to use?

1.   ?    
2.   ?    
3.   ?    
4.   ?    

Which of the following ideas would you recommend to someone who is developing his/her first brochure?

1.   ?    Keep the copy short and to the point with pictures and appropriate white space.
2.   ?    Use a serious and formal tone since learning to read is very important.
3.   ?    Provide extensive copy on all pages of the brochure that gives the reader lots of information.
4.   ?    Use an inexpensive grade of paper to reduce costs since brochures are generally tossed away.

Which of the following printing terms describes a brochure that has two colors on the front and two colors on the back?

1.   ?    4/4
2.   ?    4/0
3.   ?    2/2
4.   ?    2/0

When developing the copy for a billboard, you should take into consideration the seven-word rule.

1.   ?    True
2.   ?    False

Each person at an adult and community education center is a customer service representative.

1.   ?    True
2.   ?    False

In order to be an effective public relations person, one must have a marketing background.

1.   ?    True
2.   ?    False

Educational programs do not require advertising in order to be successful.

1.   ?    True
2.   ?    False

Business partnerships are important to:

1.   ?    Students
2.   ?    Schools
3.   ?    Businesses
4.   ?    All of the above

Recruitment of students:

1.   ?    Is not necessary for an adult program
2.   ?    Is everyone's job
3.   ?    Should occur at the beginning of the school year
4.   ?    Is the job of the marketing department

All marketing materials should:

1.   ?    Reflect the image of the organization
2.   ?    Be developed by a professional graphic artist
3.   ?    Include the same information
4.   ?    Display different appearances for advertising variety